MARTINA SCHWAB
APPLIED ANTHROPOLOGY
INTRO
I practice applied anthropology for architects, urban planners and designers, which means that all my interventions are built around the "human factor". My approach centers on understanding how people interact with each other and their environment, and how this impacts a project. While I often work with architects, the method is applicable to other disciplines as well.
METHOD
Anthropology aims to better understand human interaction and behaviour. Anthropological methods such as participant observation, interviews, workshops, surveys, archival or media research have one thing in common - they all result in a thorough understanding of the existing context. Developing solutions from there, ensures that a (design-) project is more connected with its future users.
ARCHITECTURE AND DESIGN
I propose a human-centered approach to all design projects. Starting your project with a structured needs analysis results in designs, deeply connected with their users. Designs centered solely on financial profit or legal and technical parameters pose a risk of obsolescence from the outset, lacking usability and desirability. Therefore, acknowledging the human factor in design projects is a necessity. And it is also much more fun!
WORKFLOW & PROCESS MANAGEMENT
Change is inevitable, and at the heart of progress and innovation. Meeting change with a structured yet adaptable workflow framework enables your team to creatively navigate unforeseen events. We start with a thorough analysis of your existing processes and software. From there, we develop tailored solutions across various domains: project management and planning, data management, financial oversight, IT infrastructure, knowledge transfer among team members, custom Excel solutions for architects, and refining prospection- and tender procedures.
ABOUT
With an interdisciplinary background in political science and urban anthropology, I have ten years professional experience in the private and the non-profit sector. I work with i.a. ncbham (creative studio) , Miss Miyagi and Stadsmakersfonds (responsible real estate), Bogdan & Van Broeck Architects , noAarchitecten , Sill & Sound Architects, Jo Matba (DJ and producer), Fairphone (responsible smartphones). Please download my CV for more detailed information on my skills and experience.
CONTACT
Martina Schwab - Applied Anthropology, based in Brussels, Belgium
info@martinaschwab.eu
+32 4 883 663 41
My interventions typically span 3-6 months. For a lasting impact, I also offer opportunities for long-term collaborations and personalized coaching for creative professionals. Thank you for your interest. Don't hesitate to reach out with your questions or projects.
