MARTINA SCHWAB
APPLIED ANTHROPOLOGY
INTRO
I practice applied anthropology for architects and designers, which means that I use anthropological methods to solve practical problems arising in creative environments. While I often work with architects, the method is applicable to other disciplines as well. Be it change management or human-centered design, there is one guiding principle: »Work with what is available to you today.«
METHOD
The goal of each anthropological endeavour is to better understand human interaction and behaviour, not only with each other but also with their environment. The various methods such as participant observation, interviews, workshops, textual analysis, surveying, archival or media research have one thing in common - they all result in a thorough understanding of the existing context. Putting existing realities center stage and developing solutions from there, ensures that a (design-) project is more connected with its future users.
EXPERTISE: HUMAN-CENTERED DESIGN AND CHANGE MANAGEMENT
As an urban anthropologist, my perspective on research and design projects is always tuned in on humans. I'm especially interested in collaborating with urbanists, architects, designers and other disciplines with a clear impact on human interaction and behaviour. With thorough needs analysis, participatory workshops, interviews and in depth design research, I ensure that the vision of your client and your designers results in projects deeply connected with their users.
EXPERTISE: WORKFLOW AND PROCESS MANAGEMENT
We start with an analysis of your own existing workflows which is then followed by the implementation of practical tools and methods. Following this approach, your management can improve in various areas: project management and planning, data management, financial management, tailor-made excel4architects, prospection- and tender procedures, IT structure, knowledge transfer among team members. Most interventions are carried out over 2-4 months. Long-term collaborations and personal coaching for creatives are possible as well.
ABOUT
With an interdisciplinary background in political science and urban anthropology, I have ten years professional experience in the private and the non-profit sector. I work with i.a. ncbham (creative studio) , Miss Miyagi (responsible real estate) , Bogdan & Van Broeck Architects , noAarchitecten , Sill & Sound Architects, KA PAI (interior styling) , Jo Matba (DJ and producer), Fairphone (responsible smartphones), Vetocambre (veterinary) and Collectif PsyCol (psychologists). Please download my CV for more detailed information on my skills and experience.
CONTACT
Martina Schwab - Applied Anthropology, based in Brussels, Belgium
info@martinaschwab.eu
+32 4 883 663 41
Thank you for your interest. Don't hesitate to reach out with your questions or projects.
